Mamba Chiliast: A Unique Brand Identity by Sxdesign

Winner of the Silver A' Design Award in Graphics, Illustration and Visual Communication Design 2022

The inspiration for the Mamba Chiliast design comes from the hexagram shape, which serves as the visual framework. The letters M and C, representing the community's name, are combined within this shape. This design choice is not random but is intended to evoke collective memories and feelings related to religion, organization, and energy.

At the center of the logo is the eye of the Mamba, serving as a visual reminder to fans that their thoughts and actions are always under the watchful gaze of their hero. This element of the design is reminiscent of 'the eye of providence', further stimulating collective memories.

What sets Mamba Chiliast apart from other brands is its unique approach to conveying a sense of shared belief and unity among its users. The brand aims to provide fans with a sense of belonging, pride, and distinction through its activities and the delivery of a sense of religion and power. The elements used in the brand's design are carefully chosen to evoke these feelings, making the brand truly unique.

The logo's realization required careful attention to detail, particularly in terms of its proportions. The foot of the 'm' slightly protrudes from the figure to compensate for visual deviation and enhance the logo's overall stability. The logo can be reproduced in various sizes through printing, sewing, or injection molding.

The design process was not without its challenges. One of the main hurdles was to appeal to and attract Kobe fans without the use of basketball elements. However, the design team successfully overcame this challenge by using powerful visual signals that symbolize the fan community and convey the passion, resilience, and bravery of the Mamba Mentality.

The project, which started in August 2021 and concluded in November 2021, was carried out in Beijing, China. The design team included Xu Chen, Rong Zhang, Fangbo Wu, Hao Huang, Qian Hao, Beibei Liu, Yingfei Sun, Tianshu Liu, Haining Jiang, Shulong Li, Zhihuan Yuan, Mingjie Zhang, and Yan Liu.

The design's success is evident in its recent accolade - the Silver A' Design Award in Graphics, Illustration and Visual Communication Design for 2022. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, strong technical characteristics, and splendid artistic skill.

In conclusion, the Mamba Chiliast brand identity is a testament to the power of design in creating a sense of community and shared belief. Through its unique use of symbols and collective memory, it has successfully created a powerful and distinct brand image that resonates with its target audience.